Designed by Donald Tarallo, East is a sans serif font family. This typeface has thirteen styles and was published by Tarallo Design . East East is a sans serif condensed font. It has six weights between Light and Extra Bold. A variable font is also available. Clarity and versatility make East a good choice for app design, branding, film titles, information, packages, posters, and publications. It is simple, friendly, and confident. Its condensed design makes it easy to fit text in tight spaces. The light weight has excellent clarity for easy reading, even at small sizes. The Extra Bold weight will capture attention as a headline or large body text. The name « East » is intended to evoke optimism, movement, travel, and the sunrise. It is timeless and current with a subtle nostalgia—inspired by the charming one-off sans serifs on early Jazz albums, film titles, newspapers, and road signage. East has many OpenType features (please see slides). It offers eight stylistic sets.