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| Designed by Alejandro Paul, Dilemma is a sans serif and serif font family. This typeface has forty-four styles and was published by Sudtipos. |
Dilemma is a sans/sans serif type system with 42 styles; it is inspired by the anonymous Polyphème, Cyclopéen and Extra Condensé designs from the early 1900s at the Peignot Fonderie.
From these initial points of reference, Sudtipos went further and reimagined these projects for an actual use by blending them into a unique and complex type system. Dilemma is defined as ‘a situation in which a difficult choice has to be made between two or more alternatives, especially ones that are equally undesirable’ and that is exactly how we designed this font. We created a workhorse system where each style functioned well alone but would be more powerful when working as a team, pairing the sans styles with the serifs.
Dilemma comes in 3 different widths and 7 weights in both the sans and the serif, ranging from the more economical yet legible condensed styles, to the opulent bold and expanded weights. We imagine Dilemma being used in a limitless array of graphic projects including identity systems, digital platforms, public spaces, editorial design and beyond.
Now the Dilemma is yours.